The design development will begin with familiarizing ourselves with the design subject. The main task will be to understand the product for which we will be developing stylistic solutions, as well as to delve into the design goals or formulate them together with you.
We will consider the brand’s character, its positioning, target audience, as well as your aesthetic preferences, and based on this information, we will create a mood board — a board with suitable references and interesting techniques.
Once we have established the mood and design goals, and selected stylistic references, we will begin developing rough sketches. This stage can be called a “trial run,” and after the initial iterations, we will adjust the direction of our work together with you.
After the final approval of the style and techniques to be used, we will proceed with the detailed design development. At this stage, we will not consider vastly different techniques, but rather make precise adjustments to the visuals, step by step, to achieve the desired result.
The final touch will be assembling an archive with all the materials. The format for transferring files will depend on the goals of the design being developed. Regardless of what we are working on, we will prepare materials for convenient and comfortable future work and hand them over to you.
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